DESIGNME
DESIGNME is a Canadian-based, clean and performance-driven haircare brand. Their entire product line is 100% vegan, cruelty-free, and PETA-certified. Free from irritating ingredients such as SLS, SLES, parabens, and gluten, DESIGNME combines clean, high-performance formulas to deliver hair that looks as good as it feels.
At DESIGNME, my role encompasses a wide range of projects, including social media, advertising, email marketing design, packaging and print materials, video editing, and more. I contribute across various mediums to support the brand’s diverse creative needs.
packaging design
For this project, I designed a limited-edition version of DESIGNME's HOLD.ME three-way hairspray in collaboration with CHATTERS, drawing inspiration from local CHATTERS stylists and beauty experts who shared their personal perspectives on beauty.
With a shared commitment to giving back, both brands partnered with Friends of Ruby to support a cause close to their hearts.
Friends of Ruby is dedicated to the well-being of 2SLGBTQIA+ youth (ages 16-29), offering mental health services, social support, and housing. Their holistic approach—addressing mind, body, and community—creates a space where young people feel validated, empowered, and supported on their journey to a healthier, more fulfilling life.
Software used:
Adobe Illustrator & Photoshop
email marketing
Over the past three years, I have designed numerous email marketing assets. I use structured layouts that strengthen brand communication and drive engagement. My approach integrates cohesive branding, typography, and imagery while ensuring seamless responsiveness across all devices. By prioritizing clear hierarchy, strong calls to action, and thoughtful visual composition.
Software used:
Adobe Photoshop
Video editing & Advertising
I’ve also edited video ads that grab attention and boost brand awareness. I focus on storytelling and visual design to ensure every edit stays on-brand and works seamlessly for its platform. From smooth transitions to eye-catching graphics, I create videos that not only look great but also drive real results.
Software used:
Adobe Premiere Pro