About:
At Fiore, we believe confidence blooms from within. Fiore is a natural deodorant brand created for the modern woman on the move made with pure, skin-loving ingredients. Designed for those who lead, laugh, and live boldly, our products offer lasting freshness with a touch of effortless elegance.

Objective:
My goal for this project was to break away from the traditional “organic” aesthetic, I designed a clean and ethereal brand identity using a trendy color palette instead of conventional greens. The choice of an elegant serif logo, featuring a floral symbol, is meant to reflect both refinement and is an ode to the Italian word meaning flower. I designed the packaging to be refined and youthful, incorporating soft gradients and botanical-inspired elements to reflect this. The promotional visuals emphasize inclusivity and confidence, aligning with Fiore’s mission of empowerment. This project reimagined clean beauty branding with a fresh, fashion-forward approach.

Software used:
Adobe Illustrator & Photoshop