Roots Annual Report

About:
Established in 1973, Roots is a premium outdoor lifestyle brand that unites the best of cabin and city. Roots apparel, leather goods, footwear and accessories are designed to inspire the world to experience everyday adventures with comfort and style.

Objective:
The objective of this project was to design a multi-page, annual report for Roots Canada. I was supplied with the content including text, tables, and graphics. To begin, I set up my document and planned my layout. I made sure to consider how I would divide the sections to allow for the best flow of content. Next, I made sure to set up my master pages and include page numbers. To aid in the layout design, I created a baseline grid and a series of guides to help me place content into a structured grid system. Finally, I designed the tables to complement the Roots brand.

Software used:
Adobe Indesign