Top Rock

About:
Top Rock is a gathering spot for those who are passionate about rock climbing, whether they are long-time climbers or newly initiated! We offer rope climbing, bouldering, and training facilities. Top Rock is a one-of-a-kind indoor rock climbing gym. We have challenges for sport climbers and boulders of all levels!

Objective:
The goal of this project was to design a logo and branding for an indoor rock-climbing gym rooted in inclusivity and the celebration of diverse abilities. Drawing inspiration from mountains and unity, I created a logo that symbolizes both the spirit of climbing and a sense of belonging. The design features a triangular shape—representing strength and ascent—encircled by a loop to reinforce the theme of inclusion. The color palette was carefully selected to evoke energy, joy, nature, and adventure, while a gradient effect adds depth and dimension, enhancing the overall visual impact.